Case Study
Direct-Hit® Mobile App
Revolutionizing Automotive Repair Search
Introduction
The purpose of this case study is to highlight how Direct-Hit Mobile impacts the automotive technician, repair workflow and overall repair shop performance.
Challenges Faced
Time wasted moving from vehicle to PC and back to vehicle – this occurs multiple times during a repair.
Having to capture, memorize or print repair content at the PC and then taking the data in a digestible and convenient format back to the vehicle.
Inability to quickly find accurate diagnostic and repair information.
Limited access to PCs, forcing technicians to wait in line to get access to repair information (many shops have only one PC available to multiple techs).
Technician choosing to wing it versus looking up key repair information due to repair data access inefficiencies.
Technicians require access to repair information outside the shop (in the lot or on the road). More and more shops are engaging in mobile services and technicians often find themselves needing access to repair information on test drives, service drives, parking lots and roadside.
Technicians’ overall frustration from not being provided the tools and solutions that would allow them to perform their jobs in an efficient manner at the vehicle or outside the shop.


Solution Implementation
The Direct-Hit Mobile App was designed and developed for ease of use:
- New users can simply download the Direct-Hit Mobile App from the Apple App or Google Play store and log in with their existing account credentials.
- Once logged in, they can take a photo of the VIN and load a vehicle. This will land the user into the dashboard where they can browse content by repair category or enter a keyword to perform a targeted search.
- Technicians will also see several in-App tips to highlight key features.
- Training and tip video shorts are also available to users in the App’s Help section.
- CYTK’s Customer Success team monitors low usage shops to engage and offer training and assistance when needed.
Results and Benefits
Time saved: Reduce back-and-forth moving from vehicle to PC
Increase technician productivity and proficiency
Reduction in costly mistakes or misdiagnoses
No longer have to wait in line to access repair information
Provide additional access points to repair information (mobile phone and tablet)
Access to repair information, anywhere and at any time
Conclusion
Direct-Hit Mobile implementation within automotive is CYTK’s first white label Search implementation, but the model to bring mobile solutions (phone/tablets) to technicians to drive operational workflow efficiencies has value across all industries that engage in repair and maintenance.
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Testimonials
What people are saying about Direct-Hit® Mobile
As a professional technician, I can’t express how much I love using the Direct-Hit Mobile App. The VIN scanning feature is a game-changer for my workflow. With just a quick snap of the VIN, I instantly land in the Dashboard where I can easily access the Quick Views. The Quick Service Summary has become my go-to resource. The depth of information provided is truly impressive, with over 18 key data points for quick service, right at my fingertips. I have everything I need from resetting the engine oil light to accessing vehicle-specific oil and coolant specs, torque specifications, and much more – it’s all there, comprehensive and readily available.
What sets this mobile App apart is its accessibility. Whether I’m in the shop, at a client’s location, or even roadside, I can pull up vital information anytime, anywhere. It’s like having a complete service manual in my pocket, tailored to each specific vehicle I work on.
This App has significantly boosted my efficiency and helps ensure the quality of every repair I undertake. The convenience it offers is unmatched, allowing me to work smarter, not harder. To my fellow technicians out there, especially those focusing on maintenance services: I wholeheartedly recommend giving this wonderful tool a try. Trust me, once you start using it, you’ll wonder how you ever managed without it!